Lead Generation for PPC Agencies

As a paid marketing agency, one of the best ways to capture leads on your website is to offer your potential leads a proposal.

Below is the recommended LeadForm template you can replace your current web forms with to increase the conversion rate of visitors on your website who request a proposal.

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PPC Agency LeadForm

Our ppc agency LeadForm template (below) encourages potential leads to request a proposal, while capturing information that enables you to pre-qualify them and tailor the proposal.

LeadForm Notes

To ensure every lead you receive is qualified for a proposal, we’ve suggested asking questions that establish a lead’s BANT (budget, authority, need, and timeframe). To achieve this, we have structured the LeadForm like this:


Conversation Starter

LeadForms convert best when they start with a simple visual question that engages visitors. In this example, we are also understanding their needs.

Identify timeframe

Is this urgent, or are they kicking the tires? Identifying their timeframe helps you understand when they are likely to close.

Identify budget

Here we ask for their monthly ad spend, which should enable you to qualify how valuable the lead is likely to be.

Ask for contact details

Asking contact details early on creates friction, which is why we ask it on the final step. We also identify authority by asking for their job title.

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